What is Accelerated Mobile Pages (AMP) Technology & What is Use of AMP?

What is Google amp? 

1. The Accelerated Mobile Pages (AMP) Project is a website publishing technology developed by Google as a competitor to Facebook's Instant Articles.
2. The AMP Project was announced by Google on October 7, 2015.
3. More than 30 news publishers and several technology companies (including Twitter, Pinterest, LinkedIn and WordPress) were initially announced as collaborators in the AMP Project.
4. AMP pages first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results. Initially links to AMP pages were restricted to a “Top Stories” section of Google's mobile search results; by September 2016 Google started linking to AMP content in the main mobile search results area. AMP links in Google search are identified with an icon. 
5. According to one of the co-founders of the AMP Project, Malte Ubl, AMP was originally called PCU, which stood for Portable Content Unit. 

What is AMP technology?

The AMP framework consists of three components: AMP HTML, which is standard HTML markup with web components; AMP JavaScript, which manages resource loading; and AMP caches, which serve and validate AMP pages.

What is the purpose & use of AMP?

AMP is an open-source HTML framework that provides a straightforward way to create web pages that are fast, smooth-loading and prioritize the user-experience above all else.

Business Benefits of AMP: AMP pages load near instantly, enabling you to offer a consistently fast experience across all devices and platforms.

Developer Benefits of AMP: Maintain flexibility and control and reduce complexity in your code.

Google AMP Testing Tool[Support Code Editing]: https://search.google.com/test/amp